Advertising & Branding

Betty Crocker Campaign

Goal

Seamlessly blend nostalgia with modern creativity to captivate viewers. Inspired by the era when Betty Crocker was a trusted persona, each ad exudes warmth with a cozy layout reminiscent of Polaroid images. The highlight? Witty, rhyming copywriting that adds a delightful twist to each message. Plus, a post-it note in the corner shares a helpful baking tip, making it a charming and memorable experience for viewers.

“In 2020, 99.73 million Americans used Betty Crocker Supermoist Cake mix.”

(Statista Research Department, U.S.: Most used brands of Dry Cake Mixes 2020 2024)

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