Glossier Quick and Nimble Digital Campaign
Goal
The goal of this digital campaign is to tap into the growing influence of AI in society and boost customer engagement. By using AI, Glossier aims to connect with its audience in a modern way, showing that the brand stays in tune with customer needs. This campaign creates a tech-inspired experience that encourages customers to interact with the brand and explore its products in a fun, personalized way.
“A significant 64% of businesses believe that artificial intelligence will help increase their overall productivity.”
(Forbes Advisor, 22 Top AI Statistics And Trends In 2024, 2024)
Social Media Story & Website
This campaign allows AI to take over Glossier’s digital space, giving it a modern and techy feel. It kicks off with a glitching product shot on Glossier’s Instagram story, grabbing attention and introducing the campaign. In the inverted image, there is a button that takes users to Glossier’s website, where they can take a quiz to receive tailored product recommendations. This blend of AI and creativity highlights Glossier’s focus on offering up-to-date and engaging experiences for its customers.
