Advertising & Branding
Betty Crocker Campaign
Goal
Seamlessly blend nostalgia with modern creativity to captivate viewers. Inspired by the era when Betty Crocker was a trusted persona, each ad exudes warmth with a cozy layout reminiscent of Polaroid images. The highlight? Witty, rhyming copywriting that adds a delightful twist to each message. Plus, a post-it note in the corner shares a helpful baking tip, making it a charming and memorable experience for viewers.
“In 2020, 99.73 million Americans used Betty Crocker Supermoist Cake mix.”
(Statista Research Department, U.S.: Most used brands of Dry Cake Mixes 2020 2024)