Advertising & Branding

JBL Integrated Campaign

Goal

Position JBL as a crucial resource for creative individuals, boosting and inspiring their creativity with outstanding audio experiences. By demonstrating how JBL products support creative expression, we aim to attract more customers, improve the brand's image, and greatly boost product sales. Through captivating storytelling and smart marketing strategies, we strive to show that JBL is not just about delivering excellent sound but also about sparking creativity.

“Researchers found that participants who’d listened to happy music had significantly higher scores on divergent thinking than those who’d performed in silence.”

(Suttie, How music helps us be more creative, 2017)

Concept

“Tune into Creativity”

Music inspires creativity

Target Audience

Gen Z consumers aged 18-24, keen on engaging with forward-thinking brands that challenge industry norms and provide unique, authentic experiences

Key Message

JBL enriches your experience

Brand Film

Follow an artist's inspiring process as they immerse themselves in music, unlocking a world of creativity. Watch as the beats influence their artistic expression, capturing the transformative power of sound.

Out Of Home

Mock-ups showcasing our out-of-home advertising designs strategically positioned in bustling metropolitan areas to effectively engage large audiences.

AR

Unleash your creativity as you doodle and tag songs across the globe. With augmented reality, turn the world into your canvas, leaving your artistic mark and sharing your favorite tunes in a unique way. Experience the fusion of technology and expression, making every corner of the earth a personalized, musical masterpiece.

Guerilla Marketing Flash Mob

Spontaneous night dance parties in iconic traffic spots are brought to life by the immersive sound of JBL speakers. It's more than a flash mob; it's a unique sonic experience that turns heads, sparks curiosity, and adds energy to the city. Keeping creativity alive.

Social Media Carousel

Submit your masterpiece for a chance to be featured in our JBL campaign. We're looking for the most innovative and expressive creations inspired by the power of music. Share your art using #JoinTheTune, and you could join us in celebrating the harmonious connection between art and audio.